Two Michigan businesses connect with DNR for one ‘great outdoors’ cause
It was a true high-level meeting of the minds atop the Mackinac Bridge this past July, as representatives from the DNR and two private Michigan businesses – Peninsulas LLC and YooperShirts, Inc. – sealed the deal on a new partnership program offering official Michigan state park, trail and boating merchandise and apparel for sale. (Michigan DNR photo)
LANSING—The Michigan DNR is hoping a new business partnership will encourage the millions of people who love Michigan’s state parks, trails and boating opportunities to – quite literally – wear their feelings on their sleeves.
Starting this month, two private Michigan businesses, Peninsulas LLC and YooperShirts, Inc., will work with the DNR to make state park, trail and boating merchandise and apparel available anywhere, anytime.
After a yearlong evaluation process, the DNR awarded two contracts to implement the retail program; Peninsulas was awarded the contract for destinations in the Lower Peninsula, while Yooper Shirts will work with Upper Peninsula destinations.
“The DNR provides safe, clean, quality recreational destinations and experiences for our millions of visitors,” said Ron Olson, chief of the DNR Parks and Recreation Division. “This partnership allows us to offer memorabilia and apparel for visitors who want to show off their love of Michigan’s great recreational places and outdoor spaces.”
“Working with the DNR allows us to expand our product line, developing unique designs that showcase the beauty of the parks in the U.P., all the while giving back to the Michigan state parks that we love,” said Jeremy Symons, president of Yooper Shirts, Inc. “This opportunity enables our business to invest in additional equipment so that we can be more efficient, as well as hire additional employees to help with our continued growth.”