Shamco and the Shamion boys -- Eric, Scott, Jerry, Todd and Ryan -- are rolling down the road in their new pink truck for cancer support. (submitted photo)
IRON RIVER—Many individuals, families and organizations have displayed their support for cancer research in recent years by wearing pink.
From clothing to accessories, wearing pink has become a widely recognizable gesture of support for a vital cause.
Shamco Inc. has taken this idea and expanded it in a huge way by showcasing its newest logging truck in pink. The Kenworth truck is meant to be a symbolic reminder of the road cancer patients and their loved ones travel emotionally and an iconic representation of the fight against cancer.
As part of this effort, Shamco has also agreed to a multi-year $10,000 commitment to support the American Cancer Society.
The cause is a personal one for the Shamion family, owners of Shamco. Todd Shamion, son of company president Jerry Shamion, lost his wife, Kim, to cancer in 2006. His brother Scott lost his mother-in-law, Joyce Smith, to the disease in January.
Another brother, Eric, drives the pink truck to various pulp mills and lumber mills in Michigan and into northern Wisconsin, as Shamco hopes to raise funds and awareness for Cancer Society programming and research from individuals, small businesses and corporations.
In its efforts, the pink truck will appear at the Relay For Life event in Bessemer on Aug. 8 and at the next Logging Congress in Oshkosh this September.
Shamco and its pink truck will also be part of the Tough Enough to Wear Pink event on July 19 as part of the Upper Peninsula Championship Rodeo at the Iron County Fairgrounds and in the Wild West Parade.
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