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Local auto dealer gets a brick of recognition PDF Print E-mail
Tuesday, December 27, 2011 2:37 PM

Iron County Museum’s Harold and Marcia Bernhardt present Ed Lindwall of Lindwall Motors with a special Christmas gift, a brick paperweight from the building built by his grandfather, John Edward Lindwall, in 1929.
IRON RIVER—An unusual and surprise Christmas gift was presented to Ed Lindwall, owner of Lindwall Chevrolet Buick GMC here.
 A brick paperweight was created from the building that his grandfather, John Edward Lindwall, built about 1929.


 The building, located at the corner of Genesee and Fourth Avenue in Iron River, was torn down this past summer.
 Stories of the auto sales business over the years is at times confusing when one attempts to trace its history, notes Marcia Bernhardt, curator at the Iron County Museum.
 The history begins when John Lindwall, recorded as E.J. Lindwall, with Charlie W. Lindstrom partnered to open an auto dealership known as the Iron River Garage in 1908.
 The garage was first located on Adams Street. In 1914, it was moved to Genesee Street when they acquired the Ford agency.
 They also sold Studebaker, Packard, Page, Karhardt and other makes, said Bernhardt. Early cars were shipped in by train and needed to be assembled locally.
 “It is interesting to note that a good mechanic could put an auto together in three days,” said Bernhardt.
 The first year in business, eight cars were assembled and sold. A picture of the cars and their respective new owners can be found in the Iron River Centennial book, “Frames for the Future.”
 In 1927, Lindwall sold out to Lindstrom and started his own business, selling Chrysler, Packard and later Dodge. In 1929, he built the building that was recently demolished from where the now paperweight, alias brick, was rescued, said Bernhardt.
 A small brass plaque bearing the dates and location is attached to the brick and was presented to Lindwall as a remembrance of early family business history.